Login to start contributing to the African Food Changemakers hub by uploading contents
Micronutrient deficiency, also known as hidden hunger, affects about two billion people globally. Adoption and consumption of micronutrient-enriched—that is, biofortified—staple crops, is a potential solution to alleviating hidden hunger. When creating demand for biofortified crops (seeds or food), social networks may complement “traditional” advertising channels, such as mass media. Ex-ante studies investigating the effects of nutrition information on acceptance of biofortified crops rarely assess explicitly the role of social networks.