Regional Marketing Director
Unilever Francophone Africa
Patrick is a Senior Business Leader with more than 20 years of experience in food, beverage, and FMCG blue chip companies and is currently serving as the Regional Marketing Director for Unilever Francophone Africa. As such, he is responsible for developing products, brands and revenues of the company’s 3 business categories (Food, Detergents and Personal Care) in Ivory Coast and in the surrounding 24 francophone markets.
Before joining Unilever, Patrick worked as Key Account and Business Development Director with Tetra Pak, the leading carton packaging provider. During his time at Tetra Pak West Africa, he supported product development and manufacturing capability for established beverage and dairy businesses like Chi in Nigeria and Kirène in Senegal, and also helped regional entrepreneurs setting up greenfield manufacturing projects. Prior to that, Patrick had held various regional and local commercial and marketing roles at Philip Morris and Diageo, leading companies in the tobacco and alcoholic beverages industry, in France, the UK, Cote d’Ivoire, Switzerland and Senegal.
Patrick holds a Master’s in Management from ESCP Europe. Working with top players in their respective industries, he developed first-hand business skills including strategic planning, brand and sales management, consumer insight generation, route to market and product development. A supporter of upcoming African small businesses, he’s a member of the Dakar Business Angel Network and also advises a couple of African Start-ups. A Benin and French National, he has travelled extensively, nurturing and developing an effective leadership style, rooted in his deep understanding of both African and Western (corporate) cultures. Patrick is passionate about music and sports, he trained in martial arts and more recently tennis and yoga. He currently resides in Cote d’Ivoire with his family.